Ohh, my first buy from Tommy Hilfiger. Hubby has a Hilfiger watch but I have personally never bought anything from this store. I get such a high when I see that I have made such a great deal! Can you imagine a bikini from Hilfiger costing the same as that from Arena?? And ohhh, the quality of these two bikinis is heavenly! They definitely have a shelf life of more than 2 years!